Dirty Sanchez daredevil frontman Mathew Pritchard is an ultra-athlete,
chef, and a passionate vegan to boot. He loves nothing more than proper,
tasty, delicious vegan food. Now, he is on a mission to prove that a
vegan diet can make you fitter, stronger, and healthier and to show us
all that his favourite food isn't all boring and bland. In fact, he
wants to show us all that it can stand up to, and even better, any
non-vegan meal. He's taking on the anti-vegans, one dish and one
challenge at a time as he meets groups of fellow Welsh food fans who all
have very different dietary requirements.
Ex-Frontman of daredevil "think Welsh Jackass" show Dirty Sanchez; now turned extreme athlete and vegan, hosts the BBC's first vegan cookery show. The show features the challenge of promoting vegan Ian to meat eaters and sceptics and sees Matt doing a series of challenges to do so. There is a cook book available to compliment the series.